1.Integrity
We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny.

2.Understanding
We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve.

3.Excellence
We must constantly strive to achieve highest possible standards in your in our day to day work and the quality of goods and services provide.

4.Unity
must work cohesively with our colleagues across the group and with our customer and partners around the world to build strong relationships based on tolerance, understanding and mutual co-operation.

5.Responsibility
We must continue to do responsible and sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.